Christmas is a festival of contrasts: joy of being with your loved ones and stress and the logistics; the pleasure of gift-giving and the anxiety of the strained overdraft; the delight in Christmas lights and the frustration at the heaving shops.
It was on a trip to Oxford Street to pick up a couple of items last Sunday evening (which has long since ceased being the day of rest) when I had a wave of claustraphobia. I took the side route back, and strolled down Eastcastle Street, to be greeted by the appealing spacious and visually stunning 'Fever Designs'
Crammed (tastefully) with a Ladurée-coloured assortment of dresses, I felt it would be rude not to go in and have a little peek. I was not disappointed.
The wall of scarves sums up the feeling of Fever's flagship store: eclectic, creative and refined. The prices are reasonable, the clothes are beautiful and the staff incredibly friendly. A far better place to pick out a few Christmas gifts than the cattle markets of Oxford Street.
Fever Designs, 52 Eastcastle Street, London W1W 8ED
020 7636 6326
Monday - Saturday: 11.00 - 19.00
Sunday: 12.00 - 17.00
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